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Our history is marked by entrepreneurial courage, a spirit of innovation, and a clear vision.

To support people in their daily lives with high-quality solutions for , health, and exercise. What began as a small venture has for grown into a trusted partner in the healthcare sector.

Founder

Founder


In the small mountain village of Arosa, Bettina and Peter Ambühl laid the foundation for MEDiDOR company’s history. Inspired by the philosophy and effectiveness of the SISSEL brand, which they discovered during their travels to Sweden, the couple decided to introduce the medical neck support pillow to Switzerland. The name MEDiDOR combines “MEDi” for and “DOR” from the French “dormir”—a reference to the neck pillow, which remains one of the company’s core products to this day.


In the small mountain village of Arosa, Bettina and Peter Ambühl laid the foundation for MEDiDOR company’s history. Inspired by the philosophy and effectiveness of the SISSEL brand, which they discovered during their travels to Sweden, the couple decided to introduce the medical neck support pillow to Switzerland. The name MEDiDOR combines “MEDi” for and “DOR” from the French “dormir”—a reference to the neck pillow, which remains one of the company’s core products to this day.

1993–1998

1993–1998

Demand for the SISSEL grew so rapidly that the Fiat Uno soon became too small for , and the Arosa location proved to be too remote. With the move to Aesch, Zurich, in 1993, the company was converted from a limited liability company to a corporation. At the same time, MEDiDOR expanded its product range: In addition to medical aids for , products for , movement, and well-being are added. The range expands to include exercise balls as well as seat and lumbar cushions and is soon supplemented by products for and consumables. Starting in 1998, customers in the fields of therapy, rehabilitation, and medicine have access to a comprehensive and well-developed range of products in the areas of therapy and practice furnishings.

Demand for the SISSEL grew so rapidly that the Fiat Uno soon became too small for , and the Arosa location proved to be too remote. With the move to Aesch, Zurich, in 1993, the company was converted from a limited liability company to a corporation. At the same time, MEDiDOR expanded its product range: In addition to medical aids for , products for , movement, and well-being are added. The range expands to include exercise balls as well as seat and lumbar cushions and is soon supplemented by products for and consumables. Starting in 1998, customers in the fields of therapy, rehabilitation, and medicine have access to a comprehensive and well-developed range of products in the areas of therapy and practice furnishings.

2002–2004

2002–2004

In 2002, SISSEL sales structure was SISSEL , and MEDiDOR joined the international SISSEL. Starting in 2004, healthcare professionals and private individuals have been able to conveniently purchase therapy, rehabilitation, fitness, and wellness products through the online store sissel.

In 2002, SISSEL sales structure was SISSEL , and MEDiDOR joined the international SISSEL. Starting in 2004, healthcare professionals and private individuals have been able to conveniently purchase therapy, rehabilitation, fitness, and wellness products through the online store sissel.

2010–2013

2010–2013

The MEDiDOR Academy is launched in summer 2010. The aim of the Academy is to offer courses by professionals for professionals in order to provide customers with additional professional support. A joint venture between the supplier K-Active Deutschland and MEDiDOR and K-Active GmbH, based in Aesch, is founded in 2013 to provide specialist training in the field of kinesiology taping.

The MEDiDOR Academy is launched in summer 2010. The aim of the Academy is to offer courses by professionals for professionals in order to provide customers with additional professional support. A joint venture between the supplier K-Active Deutschland and MEDiDOR and K-Active GmbH, based in Aesch, is founded in 2013 to provide specialist training in the field of kinesiology taping.

2018

2018

In 2018, the online store sissel will be repositioned as a platform for , while www.medidor.ch will launch a new look for . At the same time, www.pilates.ch will be launched as a specialized online store where Pilates and fitness professionals can purchase a comprehensive range of fitness, Pilates, and training equipment.

In 2018, the online store sissel will be repositioned as a platform for , while www.medidor.ch will launch a new look for . At the same time, www.pilates.ch will be launched as a specialized online store where Pilates and fitness professionals can purchase a comprehensive range of fitness, Pilates, and training equipment.

2020

2020

In 2020, the founding couple Bettina and Peter Ambühl decided to sell MEDiDOR to the Competec Handelsgruppe, which offers new opportunities thanks to its expertise in logistics and e-commerce. In the first quarter of 2021 instead of the office will relocate to Mägenwil and the warehouse to Willisau. As of mid-April 2021, the online shops www.medidor.ch andsissel will launch in a new format. This opens up more opportunities for 30-year-old company and also serves as a wonderful birthday gift. Following the successful integration of MEDiDOR into the Competec Handelsgruppe, the MEDiDOR sales structure is being further developed. The product range is being expanded to include items for all for , enabling us to provide our partners for everything for need for daily therapeutic and operational for . Our mission is to support our partners in focusing on their work with people.

In 2020, the founding couple Bettina and Peter Ambühl decided to sell MEDiDOR to the Competec Handelsgruppe, which offers new opportunities thanks to its expertise in logistics and e-commerce. In the first quarter of 2021 instead of the office will relocate to Mägenwil and the warehouse to Willisau. As of mid-April 2021, the online shops www.medidor.ch andsissel will launch in a new format. This opens up more opportunities for 30-year-old company and also serves as a wonderful birthday gift. Following the successful integration of MEDiDOR into the Competec Handelsgruppe, the MEDiDOR sales structure is being further developed. The product range is being expanded to include items for all for , enabling us to provide our partners for everything for need for daily therapeutic and operational for . Our mission is to support our partners in focusing on their work with people.

Change of ownership

Change of ownership

2024–present

2024–present

In 2024, the Competec Group decides to sell the company again. The sale is due to the significant differences in brand management, regulations, tariff structures and the expertise required at MEDiDOR compared to Competec's core business. A specialized provider in the healthcare sector can exploit MEDiDOR's potential much better. A private group of investors, led by former Competec CEO Martin Lorenz, is taking over Medidor AG. Operational responsibility will be assumed by Martin Lorenz, Robert Studer and Daniel Steiner together with the existing MEDiDOR team. This step enables MEDiDOR to concentrate fully on its core business again and to expand it further.

In 2024, the Competec Group decides to sell the company again. The sale is due to the significant differences in brand management, regulations, tariff structures and the expertise required at MEDiDOR compared to Competec's core business. A specialized provider in the healthcare sector can exploit MEDiDOR's potential much better. A private group of investors, led by former Competec CEO Martin Lorenz, is taking over Medidor AG. Operational responsibility will be assumed by Martin Lorenz, Robert Studer and Daniel Steiner together with the existing MEDiDOR team. This step enables MEDiDOR to concentrate fully on its core business again and to expand it further.